5 Top Video Marketing Tools For Small Businesses‍

Discover the top 5 video marketing tools for your small business. Use them to enhance your video content with features like customization, analytics, and more.

Video marketing tools are in demand with more and more consumers turning to videos for product information and entertainment.

Capitalizing on this trend is a smart way for your small business to create brand awareness and stay competitive.

But with so many video marketing tools out there, how do you know which ones are worth your time? 

I have compiled a list of the top five video marketing tools that will help small businesses create engaging videos that drive results. 

Let's get started.

Why Do You Need Video Marketing Tools?

Marketers use a wide range of media formats and tactics, such as email personalization, to win over customers.

However, video is one of the most preferred media formats for marketers, as a HubSpot study from 2022 shows. 

Image via HubSpot

And, for good reason, compared with other media formats, short-form videos re known to have the highest engagement rate and deliver the best ROI, according to the study. 

This is not surprising given that consumers are simply lapping up videos. Video consumption, for instance, increased by 121% between 2019 and 2021 to reach 14.6 billion minutes.

In other words, by using the best video marketing tools, marketers are achieving these key goals as per the above-mentioned study.

Image via HubSpot

Of course, you may also need additional tools to create and promote videos, such as AI text video generators and social media tools. You may also need lead gen platforms to drive your lead growth through video marketing.

Top Video Marketing Tools for Small Businesses

Here are the top 5 tools that you can explore to drive your video marketing efforts.

1. Movavi Video Editor 

Image via Movavi

What if you could get video marketing tools that allow you to create a video in just 20 minutes?

With Movavi Video Editor, you can do exactly that, even if you have no prior knowledge of video creation or editing. What’s more, the video editor is free, making it one of the best video marketing tools for small businesses.

In addition to a video editor, Movavi offers other video marketing tools, such as a screen recorder, slideshow maker, file converter, and more.

Here are the key features and pricing of this video marketing tool.

Key Features

• Ability to add keyframe animation and special effects

• Pre-built intros

• Fast processing

• Screen recording

• Easy to add audio, voice commentary, and captions

• Allows you to add logo and branding elements

• You can upload videos to YouTube directly from Movavi

• Tools to compress large videos

• AI-powered video editing tools

• Movavi Clips helps you make and edit videos using your Android phone

Price

• Video editor for Mac and Windows: Free

• Video Suite Business: $249.95 for lifetime access

• Movavi Unlimited Business: $299.95 for 1 year

• Online Video Editor: Free

2. Wistia

Image via Wistia

Wistia offers a range of video marketing tools that help you take your marketing to the next level and create content that drives results for your business.

While there is a desktop version, you can also use Wistia’s app as one of your productivity apps to get started with video marketing quickly, without spending hours on video creation and editing.

You can also use the platform to host webinars and live stream events.

Key Features

• Webcam and screen recording 

• Customize video player with your branding and interactive elements

• Detailed analytics to track viewer engagement and performance

• Capture leads with Turnstile, a feature that enables viewers to submit their contact information while watching a video

• Integrate with marketing automation tools like HubSpot, Marketo, and Pardot

• Create interactive videos with clickable calls-to-action, annotations, and more

• Host and manage your video content on Wistia's secure platform

• Collaborate with team members and clients with easy sharing and review tools

• Automatic video SEO to help improve your video's search rankings

Price

• Plus: $19

• Pro: $79

• Advanced: $319

• Premium: Custom

3. WeVideo

Image via WeVideo

If you are looking to create professional-looking marketing videos without investing in expensive equipment, WeVideo is one of the best tools to consider.

The cloud-based video editing and marketing platform helps you easily create, edit, and share videos, and even collaborate with team members.

Affordable plans and a user-friendly interface are just some of the reasons that make it one of the best startup tools.

Key Features

• A wide range of video templates for different use cases and niches

• Online video editor with a drag-and-drop interface

• Free screen recorder

• Green screen effects

• Animation tools to add directional changes and linear slides

• Audio recording and editing

• Text overlays and captions

• Stock media library with over 1 million stock assets

• Cloud storage and team design collaboration

• Custom branding and logo watermarking

Price

• Power: $4.99 per month

• Unlimited: $7.99 per month

• Professional: $19.99 per month

• Business: $36.99 per month

• Enterprise: Custom

4. Vimeo

Image via Vimeo

Vimeo is one of the most popular video marketing tools that offers a wide range of features to help marketers create, host, and share compelling videos.

It offers a free plan for creators who are looking to upload a limited number of videos in a week. For those looking for more storage and features, the pricing plans start at $12, making Vimeo one of the most suitable video marketing tools for small businesses.

Key Features

• Customizable video player with branding and interactive elements

• Video templates, SEO, and chaptering capabilities

• Access to a library of licensed music tracks, stock videos, and photos

• Advanced analytics to track video performance and viewer engagement

• Integration with third-party marketing tools 

• Collaboration tools for team members and clients, including video review and approval workflows

• Live video streaming platform for events, webinars, and more

• Secure video hosting with password protection and privacy controls

• Powerful video editing features, including multi-track editing, color correction, and more

• Mobile app for video creation and editing on the go

Price

• Starter: $12 per month per seat

• Standard: $20 per month per seat

• Advanced: $65 per month per seat

• Enterprise: Custom

5. Canva

Image via Canva

You’ve probably used Canva to create your marketing graphics. But it also counts as one of the best tools for YouTube creators to make thumbnails for their YouTube videos.

A thumbnail is one of the first things people will see about your YouTube video.

They’ll use it to judge if it’s worth opening or not.

Canva has an array of professionally-designed and captivating templates you can use to create YouTube thumbnails using a drag-and-drop interface.

You can get the clicks you want by using fun animation, pictures, stickers, and GIFs to make your thumbnail images stand out.

What’s more?

You can use Canva to also create intros and outros for your YouTube videos and a banner for your channel.

Features

• Over 250,000 free and paid pre-built templates

• Ability to create graphics from scratch and use your own images

• Plenty of powerful customization options

• Canva saves your creations to maintain consistency in your YouTube videos

• The designs of the free templates are as good as the premium ones

• Drag-and-drop interface that makes it easy to use the platform

• Customizable templates to make designs that match your brand’s style

Price

• Free

• Pro: $54.99 per year for one person

• Teams: $84.90 per year for the first five people

Wrapping Up

Video marketing can be a great way for small businesses to increase their reach and engage with their audience.

With the right video marketing tools, you can create stunning videos that help you achieve your business goals.

By using the five video marketing tools mentioned above, you can give your marketing campaigns a shot in the arm and boost your ROI. 

So, go ahead and give one or two of these tools a try today and see what kind of results they bring.

Author Bio - Reena Aggarwal

Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.