How to improve your website using Rankwatch analytics‍

Learn to boost website performance with Rankwatch Analytics. Our step-by-step guide helps you uncover insights and improve your SEO strategy. Get started now!

Competitor analysis can be an invaluable tool to help improve your website's SEO. You can use it to identify areas where you can improve your SEO practices and areas where your competitors are outperforming you. By taking the time to analyze your competitors' SEO strategies, you can gain a better understanding of how to optimize your website for better search engine rankings.

One of the most essential components of SEO is backlinks. Backlinks are links from other websites that point to your website, and they are a critical factor in determining how well your website ranks in search results. By conducting a competitor analysis, you can identify which websites are linking to the competitors and then use this information to build backlinks to your website. 

Another critical component of SEO is keyword research. Through competitor analysis, you can identify which keywords your competitors are targeting and then use this knowledge to identify new keywords to target. By targeting new keywords, you can increase the visibility of your website in search engine results and drive more traffic to your website.

Competitor analysis can also be used to identify where your competitors are using effective SEO techniques. By analyzing the techniques used by your competitors, you can learn from their successes and use this knowledge to improve your SEO practices. Additionally, competitor analysis can help you to identify any areas where your competitors are falling short and make improvements to your website.

However, doing the above analyses manually is troublesome, time-consuming, and prone to errors. It is essential to opt for a reliable analytic tool like RankWatch website analyzer, which can make your job a cakewalk. Now, let us explore the fantastic features of this excellent tool.

Performing competitor analysis using the new RankWatch dashboard

Following are the steps to gain the maximum benefit by using the new RankWatch dashboard while performing a competitor analysis,

·         First, log in to your Rankwatch account.

·     Click the 'Ranking Overview' menu (marked in yellow), as shown below.

·         Then you need to add a project (gadgetsnow.com), as shown below.

·         The Comparison feature (marked in yellow), allows you to find metrics like percentage and value of share of voice, country-specific traffics, and trend charts for your targeted keywords for any particular range of dates. They can also be compared with previous data, as shown below.

·         Below, you can find the search engines, locations, sub-URLs, and preset domains you have added for tracking while creating your project, as shown below.

·         The AI LARA (Logical Analysis and Research Algorithm) provides you with AI-powered insights, as shown below. 

·         You can find the Share of Voice metrics adjacent to that, which is very useful for estimating the volume of traffic (marked in yellow) your website is getting, value, the share of voice percentage, and the trend chart, as shown below.

·         The keyword distribution pie chart shows your website's current position, total keywords tracked, position-wise keywords ranking , and average ranking, as shown below.

·         If you click on any particular tabs, you can get all the details of those specific keywords.

·         Below, you can find the top-ranking keywords (marked in yellow) and a pie chart for the top landing pages adjacent to them, as shown below.

·         You can get SOV either for traffic or ranking (marked in yellow), as shown below.

·         The top tags feature allows you to cluster most targeted and money-making keywords and perform a competitor analysis for the same.

·         Below, you can find the ranking SERP snippets tracking graph for each keyword under monitoring. The green denotes your graph and the blue represents your competitor’s graph.

The new rankwatch dashboard has introduced one more helpful feature of interlinking your ranking data with traffic, backlinks, SEO IQ, and ranking snippets, as shown below. 

·         The advanced filtering option points out the exact value by utilizing multi-stage filter functionality. That shows low-hanging keyword opportunities at the page-level.

·         A snippet analysis allows you to find keywords for those you are not ranking, but your competitors are, as shown below. You can further rework on it accordingly to improve your rankings.

RankWatch SEO IQ: A lethal tool for your On-page SEO

The Rank Tracking tool from RankWatch utilizes SEO IQ to determine the impact of the landing page for the target keyword in relation to its top SERP contenders.

An aggregate SEO IQ score is provided to the target keyword after analyzing 40+ on-page factors of its landing page, which is later compared to websites that have the highest SERP positions for the same keyword.

The RankWatch SEO IQ score indicates the passed and failed metrics, along with suggestions. The composite score is calculated based on the passed parameters and their importance.

Since the score is out of 100, whether it is good or bad can be established based on the proximity and distance of the SEO IQ score from 100. A lower score implies that you must work on the SEO of your page to compete with your highest SERP rivals. As the score goes up, the rankings of your landing page do as well.

Let us explore how to use the SEO IQ feature in the following step-by-step guide,

·         First, log in to your Rankwatch account and add a project.

·         Go to SEO IQ from the Rank Tracking dashboard via the RankWatch dashboard, as shown below.

·         It shows the individual SEO IQ score of each keyword. Click on SEO IQ to open the SEO IQ dashboard, as shown below.

The following three use cases will further help you understand the SEO IQ dashboard,

Use Case1: Target a keyword and calculate the SEO IQ of another keyword

·         The box marked in red shows your targeted keyword (website checker in this case), as shown below. The SEO IQ score (49) stands for that target keyword.

·         If you want to analyze the landing page of any other target keyword utilizing SEO IQ, you can search and select the same from the Search Keyword bar below the target keyword. The SEO IQ score of the landing page shall reflect next to the keyword, as shown below. However, the tool allows you to measure the SEO IQ score of any one keyword at a time.

Use Case2: Title and Target URL

·         The box marked in red shows the URL of the landing page of your target keyword for your ready reference, as shown below.

·         In addition, the title of the landing page is also shown in the dashboard, as shown above, marked in red.

Use Case3: Showing competitors and re-evaluating SEO IQ score

·         SEO IQ examines the top SERP contenders of your target key phrase to collect statistics and generate a workable report. All contenders we compared your landing page with are provided in the dropdown menu, along with important information such as their SERP position and URL, as shown below.

·         If you don't consider it essential to compare your landing page with any of the given competitors, you can choose to either include or exclude them as per your preference.

RankWatch Link Centre: A one-stop solution for your backlink analysis

All website owners know that backlinks play an essential role in ranking higher in SERPs. Hence websites have their strategy for getting quality backlinks. But if your website is a newbie created just a few days back, then it would have little quality content to offer for backlinking.

RankWatch link center, powered by the leading SEO backlink checker and link-building toolset Majestic API, can be a one-stop solution for analyzing and getting quality backlinks for any website, regardless of age. Let us find out how in the following guide.

·         First, log in to your Rankwatch account and add a project (example.com, in this case).

·         Go to Link Centre from the RankWatch dashboard, as shown below.

·         It shows the total number of links found, links analyzed, active links that are present, and lost links that have been deleted, as shown above.

·         You can find a graph for your active and lost links for the last seven days just beside that, as shown below.

·         For example, 59 links were lost on 11th March, as shown below. 

·         Now if you click on the same, it will show all the necessary details of those 59 links, as shown below.

·         Getting backlinks is not sufficient anymore in today’s digital battle; it is also essential that how many potential authors are writing about your product or service. If you scroll down through the link centre page, you will find the list of writers who wrote about you, as shown below. It makes it easier for you to connect with them further for future content collaboration.

·         If you scroll down further, you will find the list of top landing pages, top linking domains, and top anchors, as shown below. You can click the 'View All' button to get the entire list.

·         Below, you will get pie charts showing the number and percentage of no-follow, do-follow, text, image, & other links and the number and percentage of links on the home page & other internal pages, as shown below.

·         Scrolling down further will allow you to access the top TLD distribution pie chart, the zones, and the number of links, as shown below.

·         At the bottom of the link centre page, you can find a global representation of your links showing the map, the name of the countries, and the number of links, as shown below. You can click the 'View Full Records' icon to get the entire list.

RankWatch Whitelabel feature: A perfect solution for your reports

When one business produces a product and has it sold under another company's name, this practice is known as "private labeling." When it comes to software companies, the concept is the same; only the term "white label" is used instead.

For instance, SEO auditing software like RankWatch can create many reports about a website's SEO performance. Companies can put their branding on these reports and present them to customers or clients. That is an excellent demonstration of a white-label domain.

Let us explore how to use the RankWatch Whitelabel interface in the following guide,

·         First, log in to your Rankwatch account and add a project (Hotels.com, in this case).

·         Go to the account settings of RankWatch dashboard. Then choose White Label, as shown below.

·         The page will show three tabs at the top named Manage User, Add a Project, and White Label, as shown below.

·         You need to put your email id and password, reconfirm your password, and click Add User under Manage User to get access to White Label, as shown below.

·         Then you must select and add a project (Hotels.com in this case) under 'Add a Project,' as shown below.

·         ·         Click on the White Label tab and click on Add APIs icon, as shown below.

·         The new page allows you to add a logo. Next, you need to put your website's sub-domain (example.rankwatch.com) as the Cname, as shown below.

·        Click on the 'Save' button to make your White Label interface ready for use—all you need to do is transfer the relevant files in HTML format to generate the report.

Conclusion

RankWatch helps businesses analyze their SEO performance and make the necessary changes to improve their rankings in search results. As an SEO tool, it is designed to provide its users with an easy-to-use dashboard that can be used to perform SEO analyses and track progress over time.

This excellent SEO tool comes with a host of features that enable users to analyze their SEO performance in real-time and make the necessary adjustments to improve their rankings in search engine results pages (SERPs). Real-time SEO analysis is an excellent way to ensure your SEO efforts continually improve against your competitors. It can also help you identify areas where your SEO practices fall short and improve your SEO programs.

Additionally, when used in conjunction with Rankwatch analytics, this SEO dashboard can help you better understand where your competitors are obtaining their backlinks from and drive more traffic to your website.

The best part? RankWatch analytics is a free SEO tool that you can use to analyze your SEO performance and make the necessary adjustments to improve your rankings in search engine results pages.