Top 12 Productivity Tools for Marketing Teams in 2023
Marketing teams are constantly on their toes. Marketers have no time to slack from creating lead-generation strategies to website visitor tracking — they are too busy all day.
According to the US Bureau of Labor Statistics, some marketers and advertisers work around 40 hours weekly.
Long working hours can impact the productivity of marketing teams. They might feel more exhausted than creative.
Therefore, marketing teams must use business automation solutions to streamline their operations.
Gartner stated that business automation could save up to 25,000 hours of redo work due to human errors.
Mostly, marketing teams use automation solutions like sales CRM, web analytics tools, and other marketing software. But, only a few marketers use productivity tools, which they should do.
Productivity tools help to organize the workflow and collaboration among remote team members. These tools enable marketing teams to complete their operations on time.
There are many great productivity tools available in the market today. But, the best tools for marketing teams must have easy team collaboration, integration, and operation monitoring features.
So, to help out marketing teams, we have compiled a list of the best 10 productivity tools for marketers in 2023.
Why Do Marketing Teams Need Productivity Tools?
Do you run a marketing agency? Then, managing various projects, clients and employees can take a lot of your time.
You might not get time to catch up on your work while performing all managerial responsibilities. Therefore, you must get the best productivity tool to share some of your workloads.
Getting a productivity tool can help marketing teams in several ways, such as:
Easy team collaboration
Remote working is challenging for marketing teams. It is hard to coordinate workflow and assign projects when team members are in different time zones.
Productivity tools can help to share information and assign responsibilities to each team member. These tools have a centralized dashboard that lets every team member know what the other member is doing. It enables marketing teams to connect virtually and get things done on time.
Time tracking
Freelancing is on the boom, now many business owners hiring freelancers for basic tasks to advance level operations. If you also hire freelancers for petty marketing operations then, In that case, productivity software can help you track freelancers working hours. In addition, it can help to calculate working hours and generate payrolls.
Besides this, time tracking can help in-house marketing teams ensure their team members get a project done on time. Team leaders can use real-time analytics to understand which team member is more productive during a given period. Accordingly, they can reward or punish them.
Meet deadlines
Usually, marketing projects are time-sensitive. Clients want quick results after launching a marketing campaign.
Therefore, marketing teams can use productivity tools to track each project and campaign to ensure they deliver maximum results in the shortest timeframes.
Set accountability
Do you often find your team members blaming each other for wrongdoings? In that case, productivity software can fix this problem.
The software allows you to assign tasks to each team member. Furthermore, it can record all the assignments given to a particular person. When everything is open and documented, it leaves no room for argument.
Top 10 Marketing Productivity Tools to Expand Growth in 2023
Let’s talk about the best 10 marketing productivity tools to enhance your team performance and efficiency in 2023:
Superblog
Price: Starts at $29/mo
Superblog is a blazing-fast alternative to WordPress and Medium blogs. You can focus on writing content instead of setup and maintenance.
Key Features
- Beautiful out-of-the-box
- Blazing-fast
- Score 95+ in Lighthouse and Core web vitals Audits
- Connect your own domain
- Subdirectory and subdomain hosting
- Free SSL & CDN
- Auto image optimization
Keap
Price: Lite Plan for $79/month. Pro Plan for $159/month. Max Plan for $159/month.
Keap is a complete business growth solution with CRM, sales, and marketing operations. It is a simple yet powerful software to manage your workflow.
This platform can organize all your clients and work information in one place. You can give your repetitive operations to Keap and focus on human-centric operations like creating content marketing strategies, communicating with clients, etc.
Key Features
- Billing and invoicing.
- Third-party integration.
- Template management.
- Client management.
- Reminders.
Zoho Marketing Automation
Price: Standard Plan for $23/month. Premium Plan for $46/month.
Zoho Marketing Automation is a cloud-based software solution designed specifically for marketing automation purposes. This software is an essential marketing tool, providing marketing and sales features such as lead scoring, generation, and qualification.
It also has extensive data analytics and web behavioral marketing features. Zoho dashboard also supports several marketing strategies such as SMS marketing, social campaigns, etc.
Key Features
- Customer surveys.
- List management.
- Reporting and analysis.
- Autoresponders.
- Dynamic content.
- Drip campaigns.
ProofHub
Price: Ultimate Control Plan for $89/month. Essential Plan for $45/month.
ProofHub is an all-in-one project management tool that allows marketing teams to easily plan, organize, collaborate, and execute their projects. The platform has combined several powerful tools in a single location.
ProofHub provides detailed visibility to marketing team managers, allowing them to track projects and team members across multiple industries. In addition, marketers can have various views (Gantt, Table, and Board) to help them focus on their work.
Key Features
- Idea management.
- Issue management.
- Reporting and tracking.
- Multiple views.
- Project planning and scheduling.
- Client portal.
- Expense tracking.
Slack
Price: Free with Basic features. Standard Plan for $6.67/user/month. Plus Plan for $12.50/user/month. Customizable Enterprise Plan.
Don’t get fooled by the name. Slack allows marketing teams to collaborate and manage their workflow efficiently.
It is an all-rounder software. You can use it to communicate with your team members and track their progress. It is an excellent tool for hiring a new employee, deploying some code, reviewing a sales contract, finalizing next year's budget, and much more.
Key Features
- Milestone tracking.
- Progress management.
- Communication.
- Planning and scheduling.
- Agile methodologies.
- Issue management.
Harvest
Price: Free. Paid Plan starts from $12/month.
Harvest makes it simple to track time, analyze previous projects, and get paid for your efforts. In addition, it can integrate into your marketing team's workflow thanks to integrations with popular tools like Asana and Slack.
A diverse set of visual reports keeps projects on track and your team on schedule. In addition, it can create invoices from your team's tracked time and expenses and collect payments quickly with integrated online payments.
Key Features
- Project tracking.
- Billing and invoicing.
- Expense tracking.
- Reporting.
- Resource management.
HubSpot Marketing
Price: Free. Starter Plan for $45/month. Professional for $800/month. Enterprise Plan for $3,200/month.
HubSpot Marketing Hub assists B2B and B2C businesses in attracting visitors, converting online traffic into leads/customers, and calculating marketing ROI. Thanks to built-in SEO optimization and awesome HubSpot integration with blogging and content tools, you can create exciting content that gets found online.
Marketers can convert more leads by creating landing pages in minutes and easily adding a form, CTA, or live chat. The software can also help market leaders in marketing automation and email marketing.
Key Features
- Social media management.
- Content management.
- Post scheduling.
- Multiple account collaboration.
- Reporting and analysis.
Customer.io
Price: Starts at $150/month.
Customer.io is a customer engagement platform that allows marketers to create complex automated messaging campaigns. The tool can create personalized and relevant messages that engage and retain your customers using real-time behavioral data.
The solution has a visual interface that can enable you to use several marketing features, such as sending emails, push notifications, insights, SMS, in-app messages, and more.
Key Features
- Content creation and management.
- Drip campaigns.
- Subscriber management.
- List management.
- Tracking and monitoring.
- Segmentation.
LeadSquared
Price: Free for 15 days. Starts at $25/month.
LeadSquared is a customer engagement software. It helps marketing teams to personalize communication flow and store customer data.
It is a great productivity tool for managing your leads and tracking activities. You can expand your marketing team's reach and target more clients with this complete tool.
Key Features
- Lead management.
- Record management.
- Lead capture and segmentation.
- Communication management.
- Commission management.
- Notifications.
EngageBay
Price: Basic Plan for $14.99/user/month. Growth Plan for $49.99/user/month. Pro Plan for $65.59/user/month.
EngageBay is a simple marketing, sales, and service CRM software for small businesses and startups. It is a perfect tool to acquire, engage, nurture, and convert web visitors into happy customers.
You can acquire leads with lead generation forms and popups, engage web visitors with beautiful landing pages, nurture them with engaging emails, and automate your marketing funnel with marketing automation. All this from a single, simple platform.
Key Features
- AB testing.
- Communication management.
- Appointment management.
- Client management.
- Content management.
Marketo
Price: Starts at $895.
Adobe Marketo Engage is capable of much more than simply assisting you in creating engaging, responsive emails. It intelligently creates and updates customer segments in real-time based on their behavior on other channels, then sends personalized communications dynamically to maximize engagement.
Real-time performance metrics enable you to optimize in the middle of a campaign to increase conversions. Enhance the inbox experience with personalized email campaigns based on your customers' real-time behavior.
Key Features
- Dynamic content.
- AB testing.
- Drip campaigns.
- Landing pages.
- Reporting.
Social Champ
Price: Exclusive Free plan, Champion plan for $29/month, and Business plan for $99/month
Social Champ is an all-in-one social media management tool that breaks your daily social media struggles. With this tool, you can create, schedule, and analyze your posts on multiple social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google Business Profile, and TikTok. Beyond its ability to schedule content, Social Champ, being an integral component of digital marketing trends in 2023, is a feature-rich tool that is a class apart from others.
Key Features
- Monitoring analytics
- Bulk Upload
- Auto RSS
- Social Media Calendar
- Round-the-clock customer support
- Team management & Workspaces
Let’s Get Productive!
There you go, marketing teams! You have now explored 10 amazing productivity tools to enhance your performance and team collaboration.
All these tools are perfect for marketing teams to run their operations remotely or locally. However, you must consider your marketing team size and requirements before selecting the best tool.
That’s it for now! Keep on following this portal for more news on freelancing and remote jobs.