7 Best Monetization Platforms That Work Wonders For Video Creators
Video monetization allows creators to make money out of the videos they publish on a streaming platform.
These streaming platforms comprise many revenue models and it is up to the creators which revenue model they opt for.
Creators can earn through running ads of different brands. They can also earn via subscription model, where viewers pay for the subscription cost to stream the content.
Simply put, by opting for monetization, you, as a creator, can create a source of income for yourself while enjoying your passion of creating videos.
Now, let’s get to know the revenue models in detail, which kind of content you can monetize, and the best video monetization platforms.
Types Of Revenue Models - Different Ways To Earn Through Your Videos
SVOD – Subscription Video On Demand
When you want your viewers to pay a certain fee for accessing your content, choose the SVOD revenue model.
Take Netflix as an example; the platform presents viewers with different subscription options for various devices. By opting for this revenue method, your viewers would pay the subscription cost and stream the content.
However, this model works best when the creators provide the viewers with premium content, not available on any other platform for free.
Also, when you have a decent fan base who streams your content regularly, you can choose a subscription-based earning method.
AVOD– Advertisement Video On Demand
This one earns you by running ads between the videos!
Instead of paying a fee, your viewers pay by streaming the advertisements while watching their favorite content, such as movies and web series.
Creators who have just signed up on a streaming cand have yet to build a large user base should opt for this revenue method.
This earning method works because most viewers prefer to stream content free of cost than paying for every single streaming platform they use.
TVOD– Transactional Video On Demand
When creators want to lend their content to the viewers for a specific amount of time, they choose TVOD.
Using this model, the viewer takes the content on rent and can stream until the due date. In this case, the viewer might be interested in a specific movie, a specific match session, or more exclusive content rather than the usual movies and series.
Hence if a content creator wants to upload recordings of sports matches or exclusive shows, they can opt for the TVOD revenue model.
Hybrid
The hybrid, as it sounds, is a blend of two revenue models that a creator can use simultaneously. This means you can opt for SVOD, TVOD, or TVOD and AVOD.
Amazon prime is a great example of a hybrid monetization model where they let people subscribe and lend them more exclusive content for an additional fee.
Kind Of Content That Is Eligible For Monetization
Today there are VOD platforms that offer monetization for almost every genre. Here are some of the ideas about the content that you can monetize easily:
- Educational videos
- Vlogs
- Product reviews
- Games
- Short videos and films
- Health and Fitness
- Music videos
- Podcasts
- Life hacks and money-saving hacks
Before choosing a streaming platform, make sure they accept the niche you want to create in. Also, always upload your original creations to avoid any copyright issues.
While making the videos, keep your target audience in mind and create for them.
Check All These Boxes While Looking For A Video Monetization Platform
Next, we have brought you some features that every streaming platform must have. Ensure these features when you are finalizing a streaming platform.
Paying Bills Should Not Feel Being Deep In Water
As a beginner, you want to look for a platform that is easy to understand and light on your pocket. Some streaming platforms offer their services while being cost-effective and some of them are free to use as well.
You should only choose a complex pricing structure when you are a big business or an already-established creator who looks for advanced features.
In the beginning, you need limited space and functions. Hence, you don’t need to spend big bucks for the things you will not even utilize.
Payouts Should Be Like A Piece Of Cake
The best video monetization platforms always consist of various payout methods. This makes you choose your preferred payment method when you want to get paid.
Also, their payout conditions should be flexible such as a creator should be able to request his money frequently.
The platform that doesn’t let you cash out easily isn’t worth considering, regardless of how advanced features it provides.
Multiple Revenue Methods For The Almighty Dollar
A streaming platform should always enable creators for multiple monetization strategies. Go for a platform that provides more than one revenue model or a hybrid model.
However, start with a single revenue model that seems the easiest. As you grow more and develop more content and followers, you can add up other revenue models later.
International Currency Means Big Bucks
A platform that accepts multiple currencies also opens up the door for international audiences. This allows you to let your content get streamed by people outside of your country.
So if you create content in English, you may attract people from all English-speaking countries. However, there is always a currency conversion fee that creators need to pay; be sure about it and make informed decisions.
Watch Your Step For Security
You don’t want your content to get stolen or downloaded by unauthorized people. To keep your content safe and against piracy, check the security measures provided by the platform.
Choose a platform that offers DRM protection, secure payment channels, multi-factor authentications, etc.
7 Video Monetization Platforms - You Don’t Have To Look Further Than These!
1. GUDSHO
GUDSHO is built for creators who want to sell videos online and have multiple monetization options. Their network lets you utilize SVOD, TVOD, and Donations. Additionally, creators can also earn through sponsorships and selling merchandise.
Whether you are a business or a new individual creator, GUDSHO is an entirely free platform to use that entertains the international audience.
2. Cleeng
Cleeng lets its creators earn from the SVOD model; the viewers pay for the subscription and stream the content as per the validity. The website provides the utmost security measures to prevent your content from fraud.
They also offer you subscriber retention tools with which you can retain your subscribers for longer.
3. Muvi
Those who want a streaming platform that provides both on demand videos and live streaming may opt for Muvi.
The platform also offers customization options and doesn’t need you to implement coding knowledge. Creators may try their services using their trial period before finalizing their choice.
4. VPlayed
VPlayed or CONTUS amazes its creators with its advanced streaming features. It avails both a streaming platform and a monetization medium.
The built-in tools let you track your audience's demographics, giving the needed insights to build your marketing strategy. On VPlayed, there are six ways to make revenue for the creators: AVOD, TVOD, SVOD, PVOD, Catch Up TV, Coupons & Promotions.
5. InPlayer
InPlayer is a great option to upload exclusive content and take advantage of the TVOD model. Creators can also upload other creations that are a one-time watch and premium.
Their ticket sales feature motivates creators, such as music artists, to opt for the website and sell tickets for their shows.
6. IBM Video Streaming
IBM provides creators multiple ways to monetize their channel, such as pay-per-view, subscription, channel membership, and sponsorship. The site provides live streaming while including the facility of auto-captioning.
They also offer video marketing strategies so your brand can reach more potential viewers. The multi-CDN approach makes it flexible to share the data and reduces downtime.
7. Brightcove
Those who want to earn via SVOD and AVOD while utilizing features like auto-captioning and adaptive bitrate technology should go for Brightcove. The platform lets you host videos and monetize as well.
Brightcove includes multiple data centers that ensure maximum uptime, close to 99.99%. Additionally, it doesn’t limit the creators for the file size; you can upload a video of any size, but the payment is based on the total minutes of output.
The Summary
The idea of making money using your video content is always exciting. However, creators first need to figure out how, what, and where rather than opting for a not-so-clear strategy.
Once you are sure about the niche in which you will create your videos, you need to check your budget and select a platform accordingly.
We have covered many aspects regarding monetization and how creators can utilize the same. Now it is your turn to consider all your options, look for the needed features, and begin your journey as a creator.