Tips for Student Entrepreneurs on How to Leverage TikTok for Business Growth
TikTok came to light as an application predominantly for entertainment but has gradually transformed into the ultimate marketing tool for entrepreneurs. TikTok’s innovative features, such as the duet and stitch, creator tools, live streaming, and licensed music library, allow entrepreneurs to create engaging marketing content. Moreover, the algorithm-driven For You Page has made it easier for brands to gain visibility and reach out to prospective clients. TikTok has stood out as the social media platform with the highest interaction rates, making it a good place for entrepreneurs to kick-start and build their brands. Here are some of the best ways student entrepreneurs can market and grow their brands on TikTok.
Track Analytics
If you want to write quality papers like those obtained from professional writers at a paper writing service, you have to keep practicing and track your progress to know what you are doing right and where to put more effort. Similarly, when using TikTok for business, you should evaluate the results of your posts to know what to change.
TikTok analytics helps understand what type of content gets the most engagement and when the audience is more active. Understanding such stats helps one adopt efficient marketing strategies. Posting content without such insights can make one miss out on reaching their target audience. Tracking the likes and views on a post also helps one understand the type of content their audience prefers, making it easy to creatively tailor all posts along that line. Therefore, after posting a video of your products or services, return to the TikTok analytics dashboard and check the progress.
Jump on Trends and Challenges
Successful brands on TikTok are the ones that keep up with what’s happening within the TikTok community. The trends are usually fun and engaging; therefore, you need to keep your finger on the pulse of the latest dance challenges or lip-sync. Once you get an exciting challenge, you can integrate it into your advert. Taking part in challenges increases the chances of your posts appearing on other TikTok users’ “For You Page,” thus increasing engagement and visibility. If you fall behind the trends, you can keep yourself updated with the trend discovery tool, which will give you a summary of some of the trends within the week or month. Noteworthy, if you create your challenge, use hashtags and influencers to amplify it.
Keep Your Content Short and Engaging
TikTok users are always watching one post as they wait to scroll to the next; therefore, you have to make your content worth viewing so that your target audience does not scroll past it. Long videos are often draining, especially if they are advertisements. Therefore, you need to find creative ways to make snackable content that users can consume quickly to increase the probability of content visibility. For example, if you sell clothes or shoes, you can do the outfit change transition challenge with a catchy song or sound to capture your viewers’ attention.
Furthermore, the viral potential of a short video is always higher since it can be rewatched several times and shared, increasing the views and enhancing its performance metrics. Creating a short video also increases your precision, resulting in high-quality and impactful content. Here are some tips to help you keep your TikTok advertisement content short:
The hook should be contained within the first three seconds of your video to capture the viewers’ attention.
Relay a specific message to avoid congestion or poor coverage of essential information.
Use eye-catching visuals, transitions, and quick cuts to keep your viewers’ attention.
Use brief calls to action.
Create a storyboard to ensure only essential content is covered.
Set a time limit for your videos to keep yourself guided.
Speed up your videos to incorporate more information in one video without losing content authenticity.
Show, Don’t Tell
A video showing your service or product in action gathers more views compared to when you are just talking about a product. Therefore, instead of making a long video discussing a product’s benefits, demonstrate how it works. For instance, if you are selling kitchen equipment, you can show how they can help your prospective clients carry out specific kitchen activities. Give them a vision of the possibilities and note that demos can be fun to watch, too, especially with the several TikTok features you can use to make a video more entertaining. An intriguing video increases your traffic since your viewers will want to see more about where that came from and might gain interest in your products, resulting in better conversion rates.
Livestream
TikTok live streams have gained popularity over time since they allow creators to broadcast for up to an hour, which is different from the regular fifteen to sixty-second videos posted on the page. Therefore, you will have more time to interact with your audience and enlighten them about your brand. Moreover, you will receive instant feedback and queries and can demystify any wrong assumption before it goes viral. To better understand your audience preferences and pain points, add polls during your livestream. Also, if you are looking to increase your reach, you can invite influencers and other industry experts to your live, leveraging their audience to create brand awareness. The monetization of lives can also help raise more money for the business; TikTok allows your followers to send gifts during livestreams that can be converted to cash.
Final Take
TikTok offers a wide range of features favorable for beginners or established student entrepreneurs looking to create brand awareness and buzz around their TikTok page. The main agenda when promoting your business on TikTok is to make it appear on other users’ feeds. Appearing on other users’ For You Page increases brand visibility, conversion rates, and viral potential. The power of TikTok for entrepreneurs relies on their ability to make their content engaging, relatable, and educative. Therefore, if you are looking forward to promoting your business on TikTok, you should have specific strategies to ensure your content gets a realistic balance of views, likes, and comments.