4 Email Marketing Templates to Amaze Your Audience
Remote working was a challenge some years ago but right now it seems to conquer present and future working environments. We have learned a lot from this change about growing a business, managing employees, retaining company culture, and targeting customers - even though many of us keep doing it remotely.
It came as a revelation for most business owners and marketing teams to see that they can manage and schedule campaigns, reach out to target audiences, and develop content while working from their own homes - or any remote location.
And if we had to pick one winner in this marketing race, it would have to be email marketing. Believe it or not, the player that has been around the longest remains the most successful way to connect with prospects.
Why Email Marketing?
Email marketing is more mature than ever before. Large corporations and small businesses tend to invest in it no matter the circumstances, the industry, and the objectives. If you’re asking yourself why you should follow their lead, let us indicate 4 of them.
1. Emails are direct and personal
People giving you their email addresses is like giving you their phone numbers. It’s a token of trust on their behalf and a great opportunity for you to directly contact them. When your emails reach consumers’ inboxes, you increase the chances of them interacting with your marketing content, much more than you would through a social media post.
You have the option of customizing your campaigns flyer templates by adding elements such as their name, location, or browsing history data.. This process gives a personalized touch and shows them you’ve done your homework. Leads appreciate marketing material that makes them feel special and doesn’t remind them of mass messages.
2. Email marketing is cost-effective
Email marketing remains one of the most cost-effective marketing channels to generate leads online. Let’s see how email marketing performs in terms of return on investment (ROI):
(Source)Emails are equally effective if you need to improve both your ROI and conversion rate. Customizing your email content to your recipients’ needs and demographics enhances the chances of them opening and clicking through it. And it’s this personalized interaction that will get them one step closer to converting.
Email marketing is made even more profitable since most of its capabilities unfold through affordable email marketing automation tools. Such tools make your life easier through high-quality email templates, automation and A/B testing features, and advanced reporting without costing a fortune.
3. Email marketing generates trust
It’s a fact that people tend to trust emails more than other channels where marketing material appears to be more salesy and impersonal. Let’s take social media where information is overwhelming and valuable data might get lost. Moreover, it’s hard for visitors to separate fake news from genuine and useful messages.
Email marketing is also considered the most trusted way to contact leads from a brand’s side. That’s because it helps you create buyer personas and build brand loyalty. Also, it provides you with key metrics to track user engagement and overall performance and generates returning customers.
4. Emails ensure privacy
One thing that characterizes today’s marketing world is increased privacy concerns. We have noticed a shift in privacy regulations and personal data collection. Marketers need to rethink how they gather and manage prospects’ personal information and email marketing has already addressed this rising challenge.
Most email marketing platforms offer advanced data safety and anti-spam protection to safeguard recipients’ data and stay away from potential cyber threats. GDPR compliance and reCAPTCHA security features give you peace of mind, ensuring subscribers' information is aligned with evolving data ethics.
What’s an Email Marketing Template?
While all these factors prove the necessity of emails, creating an email marketing campaign can be an intimidating process. Thankfully, email templates come to the rescue, providing ready-made solutions to engage with potential customers.
Online editors allow you to select a pre-built template, use their drag-and-drop functionality to tweak its design to your liking by adding or editing elements, and send it to your subscribers right away or schedule the sending time. A memorable user experience is guaranteed regardless of the device used to view your emails through mobile customization options.
Email templates are used for several purposes, some of them being:
- Welcome emails to establish a relationship with new subscribers
- Loyalty program emails to reward returning customers
- Abandoned cart emails for visitors that left items in their carts without purchasing
- Transactional emails that may include purchase receipts or order confirmations
- Follow-up emails that urge recipients to take certain actions like providing feedback
Email marketing templates are particularly helpful if you’re short on time, workforce, or budget. You don’t need coding experience to use them either. Now let’s take a look at some of the best email marketing template examples to get your audience excited.
Welcome Emails
This is certainly one of the most typical email marketing campaigns. When creating a welcome email, your objective is to make a great first impression, introduce your brand, and motivate your audience to engage with it in the future. Welcome emails perform better in terms of open rates and click-through rates, that’s why it’s essential for your business to take advantage of their potential.
Think of them as the threshold of building a long-lasting relationship with your subscribers. It’s a crucial element that will determine if they’ll be receptive to your brand’s future emails. For the sake of example, let’s check this welcome email from Licorice:
(Source)Licorice employs bright colors, a brief and comprehensive message, catchy phrasing, and an actionable CTA that urges recipients to move ahead with a purchase. The short-term, guaranteed delivery is highlighted and recipients are given an extra incentive with a 20% discount on the first order.
Lead Nurturing Emails
Leads are usually reluctant to buy from a brand before becoming familiar with it. Lead nurturing is used to inform prospects about your business and everything it has to offer. This type of email marketing campaign streamlines all necessary information and guides recipients through your sales funnel to complete a purchase and eventually become loyal customers.
Lead nurturing emails help subscribers through their customer journey by identifying their pain points and offering solutions fully customizable to their needs. In order to achieve this level of personalization, defining your buyer persona is of utmost importance. Demographic and behavioral data, along with timing, allow you to target your audience quickly and effectively.
You can use relevant emails to promote different types of marketing material like webinars, guides, or special discounts - anything as long as it’s customized to your audience’s needs and their sales funnel stages.
(Source)This is a great example of how to use lead nurturing to promote your offer - in this case, a yoga class. The yoga instructor answers common questions regarding yoga and its benefits, clearly demonstrating the value of the offer and how it answers daily challenges. Not only that, but it further motivates recipients to check it out just by signing up for the free class offered.
Re-engagement Emails
Email recipients tend to disengage from brands; it could be from information fatigue, busy schedules, signing up for a one-time offer, or receiving irrelevant content. This is where re-engagement emails come in to bring those precious leads back and remind them why they signed up and bought your product or service.
They are a robust tactic to re-establish contact and trust with inactive customers. Bear in mind that retaining a customer is always simpler, faster, and requires less effort and resources than acquiring a new one. Keep the spark alive by asking for feedback or offering something they’ll deem valuable. In the second case, make sure you leverage browsing and purchase data to discover their preferences and make them an offer they can’t refuse.
(Source)Like this re-engagement email coming from Hulu, not using a standard discount but an upgraded version of the product selected in the past. And it does so by displaying all the series and movies offered in the upgraded version to woo hesitant subscribers into the platform’s entertainment proposition.
Cart Abandonment Emails
Cart abandonment has turned out to be the golden goose of email marketing. Why is that? Because you’re targeting visitors that are already interested in your brand. Not only that, but cart abandoners have shown a strong buying intent and have advanced in your sales funnel. As you can tell, this audience segment is highly likely to convert.
There are various factors that get in the way of users acting on their buying intent, such as unexpected costs, slow checkout process, obligatory account creation, or security concerns. This type of email is vital to identify the key obstacles and then remove them to create a frictionless user experience.
Once that’s done, you can set up automation workflows that target this segment. Make sure your abandoned cart campaigns include images of the items left behind, as well as motivation for visitors to complete checkout. You could opt for offering a discount, displaying satisfied customers’ reviews, or providing clarifications on payment security, shipping procedure, or return policy.
(Source)Whisky Loo employs a long list of positive experiences people gain when tasting their whiskies. The email copy is brilliant, intriguing, and aligned with the brand tone - so is the compelling CTA. Recipients are given an extra treat of mini FAQs too. If there are still doubts, subscribers are encouraged to reply to the email and contact customer support to get answers to any questions arising.
Final Words
Email marketing campaigns enable you to reach potential leads, drive website traffic, nurture relationships with existing subscribers, and build brand awareness. Implementing a successful email marketing strategy might seem like more workload than you could take, though.
That’s the main reason why pre-designed email marketing templates are a blessing for any company - especially when facing limited resources. They make your email design look professional and unique through various customization options while saving you endless hours of trying to get your email marketing right. Take inspiration from the examples shared in this article and get out there to amaze your target audience!
About the Author
Maria Fintanidou works as a Copywriter for email marketing automation software Moosend, having created the Help Articles (FAQs) and overseen the platform’s translations in Greek and Spanish. She loves exploring new cultures and ways of thinking through traveling, reading, and language learning.