Economical Tools for Keyword Tracking
In today' digital age, businesses of all sizes rely heavily on search engine optimization (SEO) to drive traffic to their websites and increase their online visibility. One critical aspect of SEO is keyword tracking, which involves monitoring the rankings of specific keywords on search engine results pages (SERPs). However, manually tracking keyword rankings can be a time-consuming and tedious process. This is where economical tools for keyword tracking come into play. These tools provide businesses with an affordable and efficient way to track their keyword rankings, analyze their SEO performance, and adjust their strategies accordingly. In this article, we will explore the various economical tools available for keyword tracking and how they can help businesses improve their SEO efforts.
Tracking your keywords is important because it allows you to monitor and analyze the performance of your website or online content in search engine results pages (SERPs). By tracking your keywords, you can see how well your website or content is ranking for specific search terms, which can provide valuable insights into your audience and their search behavior.
Why is Tracking Your Keywords Important?
Some of the key benefits of tracking your keywords include:
- Monitoring performance: Keyword tracking allows you to see how your website or content is performing in search engine results pages over time. This can help you identify trends and make adjustments to your content or SEO strategy to improve your rankings.
- Competitor analysis: Keyword tracking can also help you keep an eye on your competitors and their rankings for specific search terms. This can provide valuable insights into their SEO strategy and help you identify opportunities to improve your own rankings.
- Identifying new opportunities: By tracking your keywords, you can identify new opportunities to target specific search terms that are relevant to your audience. This can help you expand your reach and attract new visitors to your website.
Overall, keyword tracking is an essential part of any SEO strategy. By monitoring your rankings and analyzing your performance over time, you can make data-driven decisions to improve your online presence and reach your target audience more effectively.
How to select the right keywords for your brand?
Keywords are the words or phrases that people use when searching for information on the internet. By choosing the right keywords, you can attract the right audience to your website, increase your visibility in search engine results pages (SERPs), and improve your chances of converting visitors into customers.
Here are some steps to follow when choosing the right keywords for your brand:
Define your target audience
The first step in choosing the right keywords is to define your target audience. Who are the people you are trying to reach? What are their interests, needs, and pain points? Once you have a clear understanding of your target audience, you can begin to think about the keywords they are likely to use when searching for information related to your brand.
Conduct keyword research
The next step is to conduct keyword research. Keyword research involves identifying the words and phrases that people use when searching for information related to your brand. There are many keyword research tools available, including Google Keyword Planner, SEMrush, and Ahrefs.
When conducting keyword research, look for keywords that are relevant to your brand, have a high search volume, and have low competition. These keywords will help you to attract the right audience to your website and improve your visibility in SERPs.
Consider long-tail keywords
Long-tail keywords are longer and more specific keyword phrases that people use when searching for information on the internet. They are often less competitive than shorter, more general keywords, and can be a good way to attract a more targeted audience to your website.
When choosing long-tail keywords, think about the specific products or services you offer, and the pain points or problems that your target audience is trying to solve. For example, if you sell organic skincare products, some relevant long-tail keywords might include "organic acne treatment" or "natural anti-aging products."
Use location-based keywords
If your business operates in a specific geographic area, using location-based keywords can help you attract local customers to your website. For example, if you run a restaurant in New York City, some relevant location-based keywords might include "best pizza in NYC" or "Italian restaurant in Manhattan."
Analyze your competition
Analyzing your competition can also be a good way to identify relevant keywords for your brand. Look at the keywords that your competitors are targeting, and consider whether there are any opportunities for you to target similar keywords. You can use tools like SEMrush or Ahrefs to analyze your competitors' keyword strategy.
Focus on user intent
When choosing keywords for your brand, it's important to focus on user intent. User intent refers to the reason behind a person's search. Are they looking for information, or are they looking to make a purchase? By understanding user intent, you can choose keywords that are more likely to attract the right audience to your website.
For example, if someone is searching for "best coffee shops in Brooklyn," they are likely looking for information. On the other hand, if someone is searching for "buy coffee online," they are likely looking to make a purchase.
Here are some of the best keyword tracking tools available, along with their base price, pros, and cons:
1. Serpple
Base price: Starts at $1 per month
Pros:
- Provides a range of keyword tracking and analytics tools.
- It is affordable as compared to other SEO tools.
- Its keyword research module (beta) competes big giants like SEMrush and Ahrefs as it provides similar keyword volume.
- Offers real-time ranking updates and competitor analysis.
- Allows you to track keyword rankings across multiple search engines and geographies.
Cons:
- Some users may find the interface and navigation confusing.
- It cannot monitor backlinks.
2. SEMrush
Base price: Starts at $119.95 per month
Pros:
- Provides a range of features, including keyword research, competitor analysis, and site audit.
- Offers customizable reports and data visualization tools.
- Allows you to track keyword rankings across multiple search engines and geographies.
- Offers a free trial and a range of pricing plans to suit different budgets.
Cons:
- Can be overwhelming for beginners or those new to SEO.
- Some features require additional payment beyond the base price.
3. Ahrefs
Base price: Starts at $99 per month
Pros:
- Offers comprehensive keyword research and analysis tools.
- Provides detailed competitor analysis and backlink tracking.
- Allows you to track keyword rankings across multiple search engines and geographies.
- Offers a 7-day trial for $7.
Cons:
- Can be expensive for small businesses or individuals.
- Some features may be complex or require a higher level of technical expertise.
4. Moz Pro
Base price: Starts at $99 per month
Pros:
- Offers a range of SEO tools, including keyword research, site audit, and backlink tracking.
- Provides detailed competitor analysis and on-page optimization suggestions.
- Allows you to track keyword rankings across multiple search engines and geographies.
- Offers a free trial and a range of pricing plans to suit different budgets.
Cons:
- May not be as comprehensive or feature-rich as other tools in its price range.
- Some users may find the interface and navigation confusing.
5. Serpstat
Base price: Starts at $69 per month
Pros:
- Provides a range of SEO tools, including keyword research, site audit, and backlink tracking.
- Offers detailed competitor analysis and search analytics data
- Allows you to track keyword rankings across multiple search engines and geographies.
- Offers a free trial and a range of pricing plans to suit different budgets.
Cons:
- May not be as comprehensive or feature-rich as other tools in its price range.
- Some users may find the interface and navigation confusing.
In summary, there are a variety of keyword tracking tools available with a range of features, pricing plans, and levels of complexity. When choosing a tool, consider your budget, the features you need, and your level of technical expertise. The above list is a good starting point
What factors to lookout for when selecting the right keyword tracking tool?
The right keyword tracking tool is an important part of any digital marketing strategy. Keyword tracking tools allow you to monitor your website's performance in search engine results pages (SERPs), identify trends and opportunities, and make data-driven decisions to improve your online presence.
Here are some factors to consider when selecting the right keyword tracking tool:
Accuracy and reliability
The first factor to consider is the accuracy and reliability of the keyword tracking tool. Look for a tool that provides accurate and up-to-date information on your website's rankings for specific keywords. The tool should also be reliable and consistent in its performance over time.
Features and functionality
The second factor to consider is the features and functionality of the keyword tracking tool. Look for a tool that provides a range of features, such as the ability to track multiple search engines, monitor your competitors' rankings, and provide insights into your website's performance over time. The tool should also be easy to use and provide clear, actionable insights.
Customization and flexibility
The third factor to consider is the customization and flexibility of the keyword tracking tool. Look for a tool that allows you to customize your tracking settings, such as the frequency of updates, the keywords you track, and the search engines you monitor. The tool should also be flexible enough to adapt to changes in your SEO strategy over time.
Price and value for money
The fourth factor to consider is the price and value for money of the keyword tracking tool. Look for a tool that provides good value for money, with a range of features and functionality at a reasonable price. However, don't sacrifice quality for price - it's important to choose a tool that meets your needs and provides accurate, reliable information.
Customer support and resources
The fifth factor to consider is the customer support and resources provided by the keyword tracking tool. Look for a tool that provides good customer support, with a range of resources such as user guides, tutorials, and webinars. The tool should also be responsive to user feedback and provide regular updates and improvements.
Conclusion
In summary, selecting the right keyword tracking tool is an important part of any digital marketing strategy. When selecting a tool, consider factors such as accuracy and reliability, features and functionality, customization and flexibility, price and value for money, and customer support and resources. By choosing the right tool for your needs, you can monitor your website's performance, identify trends and opportunities, and make data-driven decisions to improve your online presence.