App Store Product Page Optimization: Best Practices & Examples‍

One of the less known but crucial elements of SEO marketing services is App Store product page optimization. With the competition increasing every passing day, it is a crucial element for businesses with apps to ensure their apps are visible to their target audience. If your audience doesn’t even know about your existence, getting them to download your app is going to be a challenge.

Every aspect of your App Store product page has the potential to increase app downloads. You must carefully optimize each component of your app product page to boost your app's exposure and make it stand out.

This guide will explain all you need to know about optimizing your app store product page for the App Stores.

What Is An App Store Product Page?

The App Store is the first point for new user onboarding. The landing page of an app or game released on the App Store or Google Play is known as an app store product page. The Product Page's purpose is to highlight your app's key value and to encourage users who are interested in your services to download and utilize the app.

Each feature on your App Store Product Page plays an important role in generating app installs. A smooth visitor journey – from discovering your app to downloading and using it – may be achieved by showcasing the best combination of app metadata.

Best Practices To Follow For Product Page Optimisation:

You can stand out in the App Store and Play Store with a commitment to ASO.

Because app stores account for the great majority of all app downloads, the importance of in-app store optimization cannot be overstated. While the features and fields offered in the app store will differ, the following are the essential optimization items you should focus on and improve:

1. Use an interesting and attractive icon.

Users' first impression of an app is its icon, and it should be attractive. This is why it's critical to have a distinctive icon that appeals to your target market. So, consider your user's point of view and what they would want. The icon should look appealing, enticing consumers to install the app or at least read the description and see the screenshots to learn more. Even before they go live on the app store, high-ranking apps focus on improving and perfecting their icon with A/B testing.

2. Perform thorough keyword research and include the appropriate keywords.

Keywords are a major ranking component in ASO, just as they are in SEO. The basic principle is that in your app listing, you want to employ the proper keywords. The ideal keywords are not only descriptive of your app and its features, but they also have a lot of searches. Always focus on the aspects while choosing keywords: ranking difficulties and traffic volume. In terms of search volume, traffic volume tells you how popularly a keyword is being used. Difficulty refers to the ranking difficulty for a specific keyword, as well as the level of competition. The perfect mix is a high-volume term with little competition, although this can be difficult to find.

How to choose keywords for your app store product page?

• Use all 100 characters to your advantage.
• Collect as many diverse keywords as possible, then add long-tail keywords to the mix. You can use a keyword suggestion tool to do so.
• Pay special attention to keywords with a low or medium difficulty level yet a lot of traffic.
• Once you've determined the ideal keywords for your app store listing, start using them in the title, subtitles, and description of your app. Keep in mind, however, that keyword stuffing is not a good idea.
• Instead of spelling out words, use numbers.

3. Choose a catchy app name and title

For your users, keep your brand name brief, easy to remember, and easy to spell. Along with your brand name, include your most relevant keyword(s). Avoid using general phrases or titles that are too similar to those of other apps. This can help you rank for more keywords in your app!

Different algorithms govern the Google Play Store and Apple's App Store. As a result, depending on the app store, you may need to tweak your app's name and title slightly. The title on Apple's App Store can be up to 30 characters long, whereas the title on Google Play can be up to 50 characters long.

4. Optimising the App's Description

Your app's description leaves a lot of space for ASO. Your description should be up to 4,000 characters lengthy and comprehensive as well as simple to follow. You can highlight your app's benefits and make it obvious how it differs from its competitors in the description. Emojis can be used to make the description of your app more lively and appealing to your target clients, depending on your app. Don't forget to include your keywords as well! To increase ranks for those keywords, it's preferable to repeat your target keywords a few times, with the most crucial ones appearing in the first and last lines of the description.

Tips on Writing a nice app description:

• To make the description easier to understand, employ a clear structure and bullet points.
• Get the first five lines correct - they're the only ones that visitors viewing your app page from their iPhone, iPad, or desktop computer will see without clicking "more," and they're the only ones that most people will read.
• Incorporate social proof.
• Include a list of the primary features and benefits of your app.

5. Obtain app reviews and ratings.

The app store receives positive signals from positive and recent reviews. They're also a powerful trust indicator for potential users who might want to download or buy your program.

You don't have a lot of control over reviews, but you can try to persuade users to leave a review. Therefore, concentrate on offering an excellent app experience that encourages customers to post favorable reviews.

After the user has had a positive experience, such as winning a game, progressing to a new round, or attaining a goal, it is probably the finest time to ask for a rating or review.

6. Select the appropriate category for your app.

Another crucial aspect of app store optimization is selecting the appropriate category for your app. This may seem obvious, but if your app isn't in the right category, users will have a hard time finding it, and it will be displayed to individuals who are looking for something else. Therefore, double-check that your app is in the correct category. You can give your app a primary as well as a secondary category.

7. Keep an eye on the URL.

You should pay attention to the URL of your app for better App store optimization, just as people pay a lot of attention to selecting domain names for websites utilizing a domain research tool.

The URL should be the first thing on your mind because once set, it cannot be changed. Keywords provided in the domain / URL operate as a prominent ranking element for app search in Google Play Store, just as they do in Google online search.

8. Perform A/B Testing

You can utilize A/B testing to figure out what makes people want to download your app. You will be able to choose the winning creative sets with the best outcomes if you have the capacity to test your creative assets, which will have an impact on your overall growth.

To conduct an A/B test, you will need to generate two alternative versions of your listing element and compare them. During the experiment, half of your traffic will be directed to version A, while the other half will be directed to version B, with both alternatives being compared to identify the best result.

It is critical to test with only one listing element changed; otherwise, it will be difficult to establish which of the changes resulted in an improvement. For instance, you won't be able to comprehend the major cause of the test's findings if you test both screenshots and the app icon at the same time.

Creative optimization, like any other aspect of the ASO process, is not a set-it-and-forget-it activity. To achieve your objectives, you'll need to keep testing fresh sets and iterating over and over again.

9. Monitoring and tracking

Weekly (preferably, daily) tracking of your app or game's amount of installs (organic + non-organic), keyword ranks, top charts rankings (overall, category, etc.), ratings, and reviews is a good practice. Remove the terms that aren't converting, analyze and add new keywords, and keep A/B testing your Google Play Store listing until you find the best-converting components.

Many tools are available to assist developers and marketers with keyword research, tracking the outcomes of their optimization in terms of installs and search ranks, identifying the best performing collection of elements, and tracking user feedback. However, because no single tool has all of these features, it's advisable to choose a group of ASO tools and combine them to track and optimize for mobile app growth.

Examples Of App Store Optimization

App store listing-

A quick search on Google Play for "time management apps" returns dozens of hits; here's a sample of the first ten:

There are a few patterns that may already be seen among the top-ranking apps. The titles are all formatted similarly, with vivid symbols to assist in visually distinguishing them, and they all have high review scores.

If possible, begin the title of your app listing with the name of your app, followed by a brief description that includes your important keywords.

Smarter Time is a great example of this, starting with the app's name and then describing its two main keywords simply and descriptively.

App Name-

Make sure the name of your app accurately conveys the app's main function. If you have a picture editing app, for example, keywords like "picture," "image," or "editor" should be included in the name and title. Perhaps the most obvious names have already been selected, but this is an opportunity for you to be creative.

App Icon

Your app icon should be eye-catching, memorable, and appealing to your intended audience. It should also reflect your brand or be descriptive of the role your app plays in some way. The best app icons should capture attention, engage and provide contextual meaning as well to users who need as much information as possible to choose between countless options.

Description

When it comes to your app's description, Google recommends that you "concentrate on your consumers and what they will get from your app." You should also double-check the web store's description to ensure that the most relevant material is visible above the fold.

Begin by providing a brief description of your app. Pinterest's brief description contains a total of 37 words.

Videos & Screenshots

The section for graphic and image assets on your listing is another important visual element where you can include videos, photos, and screenshots of your app. This is the sole opportunity you have to show a visual representation of what it's like to use your app and what people will gain by downloading it. This is a once-in-a-lifetime opportunity for you, so make the most of it.

If you're going to include a video, make sure it's well-produced and interesting to watch. Focus your graphics on demonstrating the major benefits of using your program, including screenshots of essential features or interfaces to back it up.

Conclusion

There are many benefits of the App Store Product Page is an important component of any mobile app marketing strategy. Here's what you can look forward to from ASO:

• It aids in the discovery of apps by potential consumers.
• Installs obtained in this manner are organic and thus unrestricted.
• You can increase the number of downloads from your current visitors.
• Your acquisition costs may drop. The lower the ECPI (Effective Cost Per Install), the more organic downloads there are.
• App monetization might provide a more consistent cash flow.

This may appear to be a lot of information, but it isn't as difficult as it appears. Always prioritize the user, just like you would in SEO. Also, bear in mind that different app stores employ different algorithms, so optimize your app accordingly.

Author's Bio

Vaibhav Kakkar is the Founder and CEO of Digital Web Solutions, a globally trusted agency with a full suite of digital marketing services and development solutions. Vaibhav believes in building systems over services, and has helped scale up agencies from scratch to niche-leaders with million dollar turnovers.