How AI Marketing Is Changing The Rules?‍

Find out how AI Marketing is changing the game for marketers and business owners.

It is no secret that Artificial intelligence is taking over many tasks that were exclusively for humans. Creative work was deemed untouchable by AI until only a couple of decades ago. But with advancements in machine learning & artificial intelligence that has all changed.

The human writers are now being replaced (or supplemented) by AI marketing & creative tools capable of displaying the same level of quality and creativity as a human.

The use of AI marketing & creative tools comes with both advantages and disadvantages, which we will explore in this article.

Additionally, we will provide tips on how to use AI effectively in marketing, as well as some of the top AI Marketing and Creative tools.

How AI is Rewriting Marketing Strategy

1. Increased Personalization

One of the biggest advantages of using AI for marketing is the ability to personalize ads and content. By combining data from multiple sources, AI can create a profile of each individual customer and serve them ads that are relevant to their interests.

This level of personalization was not possible before the advent of AI and Big Data. In the past, marketing teams would generally create ads that were aimed at a very broad audience in the hopes that they would appeal to as many people as possible.

However, with AI, it is now possible to create ads that are specifically targeted to an individual based on their interests, demographics, and even their previous search history.

2. More Efficient Targeting

AI is also making it possible for digital marketers to target ads more efficiently than ever before. In the past, marketing teams would often have to rely on guesswork when it came to determining where to place their ads.

However, with AI, they can now use data to determine exactly which websites or channels are most likely to reach their target audience. This allows them to save money by not wasting their budget on placements that are unlikely to generate results.

3. Greater ROI

Another way that AI is rewriting the rules of advertising is by helping to increase the ROI of campaigns. With AI, advertisers are able to track and measure the performance of their ads in real-time and make changes accordingly.

This allows them to optimize their campaigns on the fly in order to ensure that they are getting the most bang for their buck. Additionally, AI can also help to identify new opportunities for growth and expansion.

4. New Creative Possibilities

Finally, AI is also opening up new creative possibilities for advertisers. In the past, creating an effective ad campaign typically required a team of creatives working together.

However, with AI tools based on natural language processing and machine learning, it is now possible for a single person to create an entire campaign from start to finish.

This not only saves time and money, but it also allows for greater creativity and flexibility in terms of what can be achieved.

5. Lowered Cost & Speed to Market

If an ecommerce site wants to hire a copywriter, it costs anywhere between $100-$600 for a 1000 word post depending on the niche and the marketing strategy. The entire process from an idea to a published post could take a few days (or a few weeks).

With Creative AI assistants like Jasper AI, Anyword etc., taking bulk of the creative work, the cost of content creation is lowered and the speed to market is increased as well.

This allows for more experimentation with different ad campaigns as well as faster adaptation to changes in consumer behavior.

What used to take days and weeks can now be done in just minutes with AI at a fraction of the cost.

Top 11 Marketing AI Tools

There are a number of AI and Machine learning tools available in the market to choose from. Which AI marketing tool you should choose depends on your specific need.

AI marketing tools can be used in multiple phases in the overall marketing strategy of the company ranging from

Gathering customer data and insights to understand market trends Automate manual and repetitive steps of the campaign, or even run a complete digital marketing campaign from start to finish Collect marketing analytics and build actionable insights - transform marketing strategies on the fly.

Here are some AI marketing tools to consider

1. AdZis

AdZis is an AI-powered marketing tool that helps businesses to create targeted ad campaigns. The tool uses a data-driven approach to identify the best keywords and target audiences for each campaign. AdZis also provides real-time insights into campaign performance, allowing businesses to optimize their campaigns for maximum results.

2. AlphaConverge

AlphaConverge is an AI-powered marketing platform that provides businesses with a suite of tools to automate their marketing tasks. The platform includes tools for email marketing, social media marketing, and lead generation.

AlphaConverge also provides users with real-time insights into their marketing campaigns, allowing them to optimize their campaigns for better results.

3. BuzzSumo

BuzzSumo is an AI-powered content marketing platform that helps businesses to identify the most popular content on the web. The tool analyzes social media data to identify the most shared content across all major social networks.

BuzzSumo also allows businesses to track competitor content, allowing them to stay ahead of the competition.

4. Cyfe

Cyfe is an AI-powered marketing platform that provides businesses with a suite of tools to automate their marketing tasks. The platform includes tools for email marketing, social media marketing, and lead generation.

Cyfe also provides users with real-time insights into their marketing campaigns, allowing them to optimize their campaigns for better results.

5. HubSpot

HubSpot is a comprehensive inbound marketing platform that includes a suite of tools to help businesses attract, engage, and delight customers. The platform includes lead generation tools for email marketing, social media marketing, and content management.

HubSpot is one of the most popular tools in the market and offers multiple products and services across different businesses.

6. Marketo

Marketo is an AI-powered marketing automation platform that helps businesses to identify, engage, accelerate customer experience. The platform includes tools for behavior tracking, and build large scale campaigns social.

7. Pardot

Pardot is an AI-powered marketing automation solution that enables marketers to identify prospective customers that are most likely to convert. The platform includes tools for email marketing, social media marketing, and lead generation.

Pardot also provides users with real-time insights into their marketing campaigns, allowing them to optimize their campaigns for better results.

8. Google Analytics

Google Analytics is a free tool that can be used to track the performance of your website. The tool can be used to track a variety of metrics, including pageviews, unique visitors, and conversion rate.

Additionally, Google Analytics can be used to track the performance of your marketing campaigns.

9. Hootsuite Insights

Hootsuite Insights is a tool that provides insights into your social media audience. The tool allows you to see what kind of content is resonating with your audience and what kind of content is not. This information can be used to improve your social media marketing strategy.

10. Sprout Social

Sprout Social is a tool that allows you to manage your social media accounts in one place. The tool also provides insights into your social media performance and allows you to track the performance of your marketing campaigns.

11. AdEspresso

AdEspresso is a tool that allows you to create and manage Facebook Ads campaigns. The tool also provides insights into your ad campaign performance and allows you to track the performance of your ads over time.

Top 5 Artificial Intelligence/Machine Learning based Content Creation Tools

Creating copy, and other creative content creation processes is going the AI way fast. With the number of products available in the market, there is an AI product for every need and budget.

1. Anyword AI

Anyword AI is a tool that uses machine learning to generate written content, including blog posts and social media posts. The tool can also analyze the sentiment of your content and suggest changes to improve tone and engage readers.

2. Jasper AI

Jasper AI is a tool that helps businesses create large volumes of marketing content quickly and efficiently. The tool uses natural language generation to automatically generate content based on user input, and also offers features that allow users to customize and edit the generated content.

Jasper AI also offers a module to generate images from simple text inputs.

3. Writesonic

Writesonic is a tool that uses AI and natural language processing to automatically generate content for a variety of different industries, including real estate, finance, and e-commerce.

The tool offers a range of customizable templates, as well as the ability to edit and customize generated content.

Writesonic also offers a module called Photosonic that generates images from text inputs.

4. Copysmith

Copysmith is a creative writing tool that uses AI to generate content based on user input. The tool offers a range of customizable templates and also allows users to edit and customize generated content. It is designed to work on scale and will be a handy tool for marketing agencies.

5. Scalenut

Scalenut is similar to the other products in the market, but has a focus on scaling content creation for businesses at a much more competitive pricing. It helps businesses generate content for blog posts, social media posts, and more.

Advantages of End to End AI Marketing

1. Increased Customer Engagement

One of the primary advantages of using AI for marketing is that it can help to increase customer engagement. AI can be used to personalize customized messages and content, which can make customers feel like they are being communicated with on a more individual basis.

Additionally, AI can be used to provide customers with personalized recommendations for products and services that they may be interested in.

All of these can happen with automated decision making without waiting for a human to decide as long as the marketing team has high quality data.

2. Improved Customer Insights

Another advantage of using AI for marketing is that it can help to improve customer insights. AI can be used to analyze large data sets in order to identify trends and patterns. This information can then be used to develop more targeted marketing campaigns that are more likely to resonate with customers.

3. Increased Efficiency

Using AI for marketing can also help to increase efficiency. AI can automate tasks such as customer segmentation, lead scoring, and email marketing. This frees up time that can be better spent on other tasks, such as developing creative content or strategizing new marketing initiatives.

With the increased efficiency, organizations can also focus their effort on improving customer relationships, and engage customers.

4. Reduced Costs

In addition to increasing efficiency, using AI for marketing can also help to reduce costs. Automating tasks with AI can help to eliminate the need for human labor, which can save businesses money. Additionally, using AI for marketing can help businesses to avoid wasting money on ineffective marketing campaigns by allowing them to focus their efforts on campaigns that are more likely to be successful.

5. Improved ROI

Ultimately, one of the most important advantages of using AI for marketing is that it can help to improve return on investment (ROI). By increasing customer engagement, improving customer insights, and reducing costs, businesses that use AI for marketing are more likely to see a positive return on their investment.

Disadvantages of Using AI for Marketing

Using AI isn’t without its risks & disadvantages. Here’s a few key ones

1. Lack of Human Connection

One of the primary disadvantages of using AI for marketing is that it can lead to a lack of human connection. When customers are interacting with a chatbot or other AI-powered marketing tool, they may not feel like they are speaking to a real person.

This can lead to frustration and may cause customers to take their business elsewhere.

2. Data Security Risks

When businesses use AI for marketing, they are also taking on additional data security risks. As AI-powered marketing tools collect and analyze large amounts of data, there is a greater risk that this data could be hacked or stolen.

If this were to happen, it could lead to serious consequences for the business, including financial loss and damage to reputation.

3. Ethical Concerns

Another downside of using AI for marketing is that it raises ethical concerns. For example, some people believe that using AI to target ads based on a person’s personal data is intrusive and unethical. Additionally, there is concern that AI could be used to manipulate people’s emotions or opinions through targeted advertising.

4. Lack of skilled workers

AI will automate many of the tasks currently performed by marketers, leading to a lack of need for human labor. However, we will still need employees skilled enough to understand and work with AI technology.

This means that there may be a lack of qualified workers, leading to potential difficulties for businesses trying to implement AI in their marketing strategies.

Marketing leaders will need to account for these risks as they build their marketing strategies in the future.

5. Dependence on technology

Relying too heavily on AI technology in marketing can also lead to a dependence on the technology. If something were to happen to disrupt or malfunction with the AI system, it could throw off a business’ entire marketing strategy and lead to potential losses.

As more and more leading marketers move towards AI based marketing platforms and away from human creativity, the risk of losing the human touch in the process increases. A marketing team that is more tuned to work with consumer data, deep learning, data analysis tools cannot suddenly relearn to do creative work.

It’s important for businesses to have a backup plan in case their AI technology fails.

Conclusion

AI is changing the landscape of marketing and advertising by providing new opportunities for personalization, targeting potential customers more accurately, and automating tasks such as lead generation and customer segmentation.

While there are some risks from further automation such as privacy concerns and lack of human creativity, companies can future-proof themselves by taking advantage of these advances.

Overall, incorporating AI into marketing efforts can lead to increased ROI and improved customer experiences when done right.

Testing the waters with artificial intelligence can be difficult and scary for any classic modeled company. But it is necessary to stay ahead of their competition. A good AI marketing strategy is key, along with constantly monitoring and adjusting to ensure the best results.